Short thought for a short thought of the day

April 8, 2008

The Way I See It quotation on my my tiny free sample size cup of S-bucks’s new blend, Pike Place, is shorter than the advertising blurb that comes after the name of the person who said it:

“In the end, we’re all the same.”

-Ben Kweller, rock musician, His songs can be heard on Starbucks Hear Music station, XM Satellite Radio Channel 75.

I suppose you deserve lame, product placing quotations when you ask for free coffee.

But of course, I feel the need to think about this too much. This seems like a good example of a quotation that didn’t really need attribution–uh, duh, that’s been common upperish middle class hippie wisdom for a while now, plus I know the Dalai Lama has said it too– but isn’t really plagiarism either. It is just sucked straight out of the collective knowledge/ database.

But I don’t really believe it as much when a “rock musician” I have no context for other than his XM status says it as when the Dalai Lama says it. It sounds flat and unimaginative, not liberating or uplifting. Like, oh God, in the end, I’m just like you? Gag me. I guess I’m less interested in original material than credible sources.

Anyway, it’s nice coffee. I just wish someone would put me in charge of The Way I See It for a year or so. My eyes are tired of platitudes.

I also remembered this–Have I linked to this before? McSweeney’s Internet Tendency “Rejected Submissions for Starbucks The Way I See It.”


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